How will branded media replace advertising?

On last night’s Digital Production BuZZ, host Larry Jordan quizzed me on why I thought advertising was doomed and what would replace it.  I’m including the 6 minute interview here because it extends the thinking in my previous post on What will replace advertising? from a couple of days ago.

Philip Hodgetts on how branded media will replace advertising.

Update: Larry Jordan continues the conversation with his post: Where Are All the Ad Dollars Going.