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Distribution Item of Interest Monetizing

The marketing of ‘Freakonomics’

The film used the same counterintuitive approach that made the book successful.

The marketing of ‘Freakonomics’ http://bit.ly/aKTPXj “

Eamonn Bowles, president of Magnolia Pictures, who are the US distributors for the film says:

“The business model for independent film has collapsed, and anyone who thinks otherwise is basically borderline delusional,” … “So we try to stay open-minded about the commerce of film.”

I agree that developing a market for independent film (and future independent TV projects) is difficult so every approach that someone tries is a case study for all of us to learn what works now, and what no longer works.