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Distribution Item of Interest The Business of Production

TV is Dead. Long Live Web Video

Web video and Television are different, but web video is leaving Television behind, abandoning it.

TV is Dead. Long Live Web Video. http://tinyurl.com/2cb9xuu But Web video isn’t television. It’s something else. Web Video abandoned TV.

So much has changed – Cameras, Bandwidth, YouTube – provide a trifecta of change plus the cognitive surplus we have as a result of being less “couch potato” and more “active creator” leads to a whole new thing: not TV, not web video as it’s been.

But Web video isn’t television. It’s something else entirely. And in the past 5 years, from 2005 to 2010, as Web video has moved to become the fastest growing and most prevalent form of traffic emerging on the Web, something else happened.

Web video abandoned TV. It moved on.

There are plenty of examples of this — but the perhaps most dramatic one is the growth of TED Talks. TED Curator, Chris Anderson, calls this emergence Crowd Accelerated Innovation. His thesis is that Web video accelerates the cycle of humans creating, sharing, and iterating.