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Item of Interest The Business of Production

YouTube May Buy NextNew Networks

YouTube to get it’s own production company for in-house production?

YouTube May Buy Video Production Company http://tinyurl.com/2ck84rz

Mmm, my prediction may be paying off. http://tinyurl.com/37e5b5g It might be easier for Google (and Apple) to commission their own work instead of relying on user submissions. At least with internally generated content Google know the quality and “salability” of the content.

As companies like Hulu and Netflix offer more shows and videos online, and as Google tries to lure people to watch YouTube on their televisions through its Google TV software, YouTube is increasingly focused on providing professional content and figuring out how to attract audiences and advertisers to the programming.

Next New Networks, a start-up based in New York, was founded in 2007 to create original Web television shows, and has found success with series like “Barely Political” and “Indy Mogul.”