On the night of the Supermeet 2011 Final Cut Pro X preview I was told that this was the “foundation for the next 10 years.” Well, as of last week, seven of the ten have elapsed. I do not, for one minute, think that Apple intended to convey a ten year limit to Final Cut Pro X’s ongoing development, but maybe it’s smart to plan obsolescence. To limit the time an app continues to be developed before its suitability for the task is re-evaluated.
As we don’t have children our post dinner discussions range across all sorts of topics: from design details for a current project, to discussions about industry issues, such as collaboration. My thinking is evolving somewhat, because of the discussion with Greg, which built on a conversation he had with filmmaker Bradley Olsen.
One conclusion is that, if/when Apple add collaboration to Final Cut Pro X, there will be serious hate! Again!
I’d like to introduce you to our first new piece of software for about two years: FindrCat. FinderCat is an easy-to-use app that converts your Final Cut Pro X Keywords into Finder Tags, so you can then filter and search for your media via Finder. In a world of Media Asset Management (MAM), and Digital Asset Management (DAM) this is a ‘no M’am’ asset organization tool.
The biggest advantage is that the FCP X keywords now travel with the media files, and will return to FCP X as keywords when re-imported, on any system.
As you probably all know, I have two day jobs heading Intelligent Assistance Software and Lumberjack System. We’re very proud of the work we’ve done through both companies. We make a decent income from them for sure, but what makes us particularly happy when our tools get people’s work done faster. They get to go home to their families earlier and production has less drudgery.
So it pleases us greatly when that gets recognized, as it did this trip.
Mostly I edit Lunch with Philip and Greg, product videos, or the occasional The semiSerious Foodies video. This last week I put together a demo piece for a friend, that was much more fun/creative.
It’s a competition piece, so if you’d all like to go to http://indi.com/7fqks and vote for Marlon Braccia, we’d appreciate it.
Edited in FCP X I used significant amounts of speed change, chroma key, crop and blur on the background. Those in LA can see it in person, and learn how it was done in detail at the August 24 meeting of LACPUG.
When I discovered I could do in two keystrokes what took 9 mouse clicks and keystrokes in Soundtrack Pro, I never looked back and now edit all my audio only projects in FCP X.
I got together with Marcelo Lewin of DigitalMedia Pros and explained how I do it.
I cut a short 30 minute competition entry for a friend today. A relatively simple single-take green screen over a Pond 5 background she purchased.
Except we used a bunch of technologies that were all non-existent just a few years ago.
Starting with some ProRes files from a Blackmagic Design camera, we:
all in real time on a 2015 Retina 5K iMac and Final Cut Pro X.
It wasn’t that long ago that applying a soft edge to a mask; or any gaussian blur, or any chroma key meant a render before playback.
Like in the machine learning/AI field, the video technologies also keep getting better all the time.
Since starting work on the Lunch with Philip and Greg I’ve battled a little with the multicam. Largely because I’m using it in an atypical way, although I suspect setups like mine will become more common in the future.
My solution was Automator actions, triggered by Function keys and activating an AppleScript, so that the mode is first switched to Video Only (for angles 1 or 2) or Audio only (3, 4 and 5) before switching to the angle. Â It reduces a lot of repetitive strain injury potential!
The tutorial is over at FCP.com, but here’s a little background.
The Final Cut Pro X Creative Summit is on again in October this year.
Three days of cutting-edge training on the latest FCPX and Motion.
Hear directly from Apple Product Managers. Learn from top industry experts.
Apparently I slip in as an ‘industry expert’ with these sessions
10:30am Saturday Using Transcripts in FCPX
10:30am Sunday   Production Kit in a Bag
Greg and I will also be showing the Intelligent Assistance Software apps, and will have some amazing things to show with Lumberjack System.
We were discussing metadata in Final Cut Pro X after dinner last night, as one does, and Greg challenged me to think about the difference between Roles and Keywords (Ranges).
I’d spent time thinking about how best to translate metadata from Lumberjack into FCP X before we gained organizational folders for Keyword Collections in an Event, and was mildly surprised we didn’t have anything we thought would map well to Roles.
And that was the last time I thought about it until last night. It took a minute or two, but then it hit me, and it was totally obvious why there was no place for Roles in a “logging and pre-editing” tool.
Keyword Ranges (and Collections) are for organizing Clips.
Roles are for organizing a Project (timeline), and I guess for exporting information to Producer’s Best Friend where we make good use of Role information.