Category: Apple Pro Apps

Whatever the job you need Final Cut Pro skills!

Post author By Philip
Post date July 26, 2013
15 Comments on Whatever the job you need Final Cut Pro skills!

I was reading through “20 things 20 year olds don’t get” at Forbes and right in the middle jumps out this paragraph:

You HAVE to Build Your Technical Chops â€“Â Adding â€œProficient in Microsoft Officeâ€ at the bottom of your resume under Skills, is not going to cut it anymore.Â I immediately give preference to candidates who are ninjas in: Photoshop, HTML/CSS, iOS, WordPress, Adwords, MySQL, Balsamiq, advanced Excel, Final Cut Pro â€“ regardless of their job position.Â If you plan to stay gainfully employed, you better complement that humanities degree with some applicableÂ technical chops.

I added the emphasis, but it’s strong evidence for my “video is just another literacy” hypothesis. Â Although in context I have to say, I have no idea what “Blasamiq” is and definitely don’t have any skills. (The others, fortunately, I do have some skills in.)

Apple must be pleased with the use of “Final Cut Pro” as a generic term for NLE!

Apple Pro Apps Random Thought

Final Cut Pro X for (basic) Audio Editing.

Post author By Philip
Post date July 19, 2013
11 Comments on Final Cut Pro X for (basic) Audio Editing.

Most of the episodes of The Terence and Philip Show are edited by interns at Alpha Dogs, and we’re very thankful for their efforts. From time to time I edit a show and have always, until now, edited them in Soundtrack Pro. But I love the Magnetic Timeline in FCP X and thought it would be perfect for the audio editing. So this time I tried it, and was surprised at the results.

Apple Pro Apps The Business of Production

What does Avid make from Professional Video Editing Software?

Post author By Philip
Post date April 22, 2013
1 Comment on What does Avid make from Professional Video Editing Software?

We can use Avid’s accounts and their 10K filing to calculate revenue for their professional video editing software (i.e. Media Composer/Symphony and DS). In Avid’s 2011 10K filing they state:

Sales of professional video-editing products accounted for approximately 11%, 13% and 13% of our consolidated net revenues for 2011, 2010 and 2009, respectively.

Apple Pro Apps Assisted Editing The Business of Production

Are the “Pros” at the tipping point with Final Cut Pro X?

Post author By Philip
Post date April 3, 2013
52 Comments on Are the “Pros” at the tipping point with Final Cut Pro X?

It’s the end of the month and, as do most small business folk, I look at how the month has been, and how the year is going. Looking at the end of the March quarter, I noticed that our Sync-N-Link sales had tipped from our Final Cut Pro 7 version to favor Sync-N-Link X (for Final Cut Pro X).

Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.16

Post author By Philip
Post date December 11, 2012

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

Bug fixes for Premiere Pro XML
Bug fix for detecting unparsable .xml files
Bug fix allowing translation to continue with missing media files

Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.15

Post author By Philip
Post date November 30, 2012

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

Bug fixes for Premiere Pro XML (three separate problems this time)
Bug fix for audio linked to a phantom clip
Bug fix for audio levels
Bug fix for mono audio XML

Apple Pro Apps The Technology of Production

The Power of Hiding Complexity

Post author By Philip
Post date November 26, 2012
35 Comments on The Power of Hiding Complexity

During the last week I caught up with the (in my totally biased opinion) excellent take onÂ FCP X and the Future of EditingÂ by David Leitner in Filmmaker Magazine. He outlines the process of democratization that has happened since Final Cut Pro 1, and how that affects what is needed from a modern NLE. That article set me thinking about how hard it is to hide complexity in a simple interface and how that affects the learnability of the software.

Apple Pro Apps Video Technology

Romney’s campaign used Final Cut Pro X, with help from Crumplepop

Post author By Philip
Post date November 18, 2012
6 Comments on Romney’s campaign used Final Cut Pro X, with help from Crumplepop

So curiosity took me through Ars Technica’s look at the Romney campaign’s technology – Romney campaign got its IT from Best Buy, Staples, and friends-Â and got down to the headingÂ Picking a few things up at the Apple StoreÂ and see that Apple picked up a decent customer in the campaign.

Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.14

Post author By Philip
Post date November 9, 2012

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

â€¢ Bug fix for scale when there is no aspect ratio set
â€¢ Bug fix for still images in an Event
â€¢ Bug fix for sequence markers
â€¢ Bug fix for track audio levels and pans in nested sequences
â€¢ Bug fix for badly formed XML
â€¢ Bug fix for open and save dialogs

That bug fix for sequence markers is a critical one, as it’s caused grief for quite a few customers.

Apple Pro Apps General The Business of Production Video Technology

Where goes Final Cut Pro X and the other NLEs?

Post author By Philip
Post date October 27, 2012
134 Comments on Where goes Final Cut Pro X and the other NLEs?

On the International Media User Group (IMUG) an email group,Â Eric Darling of eThree Media posed a common question, essentially betting against the success of Final Cut Pro X in the “post production industry”. Not surprisingly, I disagree. I believe that, ultimately, Final Cut Pro X is the fastest professional NLE and that will be the reason it eventually dominates.