The extensive article by Steven Levy – The iBrain is Here – is a fascinating read on how Apple are using Machine Learning, neural networks and Artificial Intelligences across product lines. It’s well worth the time to read through, but this quote from Phil Schiller stood out:
“We use these techniques to do the things we have always wanted to do, better than we’ve been able to do,†says Schiller. “And on new things we haven’t be able to do. It’s a technique that will ultimately be a very Apple way of doing things as it evolves inside Apple and in the ways we make products.â€
The ways this could all be aligned with editing? Speech-to-text; keyword extraction (just like Magic Keywords in Lumberjack System); sentiment extraction; image recognition; facial detection and recognition; speech controlled editing (if anyone really wants that), and the list goes on.
I’d like to believe the Pro Apps Team are working on this.
UPDATE:Â Ruslan Salakhutdinov is Apple’s first Director of AI.