Categories
Adobe Apple

Mac Pro and Premiere Pro CC (mid Dec 2013).

Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

Categories
Apple Apple Pro Apps

Mac Pro, Final Cut Pro X 10.1, and five streams of native R3D

I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.

Categories
Apple Apple Pro Apps

Mac Pro, Final Cut Pro X and Content Analysis

Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.

Categories
Apple Apple Pro Apps Technology

Mac Pro and Final Cut Pro X: First Impressions

A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.

Categories
Apple The Business of Production

The Terence and Philip Show Episode 57: Avid’s financials and more.

A wide ranging episode that starts with a discussion of Avid’s financials, and goes all over the place from there. This episode was recorded before the release of Adobe Creative Cloud and the preview of the new MacPro. And a discussion of beer and wine seemed to be an appropriate analogy along the way. Sometimes a little heated.

Categories
Apple

Stop the CUDA panic! Adobe CC, Resolve, et al work fine on the new MacPro! [Updated]

The preview of the new MacPro has, not surprisingly, polarized “the Internet”. It is however exactly the computer I thought Apple would produce for a new MacPro. Well, the tubular design was a surprise, but the lack of internal drive space, expansion slots were no surprise. But the lack of NVIDA “cards” and therefore CUDA support, has alarmed many, quite needlessly.

Categories
Apple General

Please don’t trust reporting about Apple, particularly by “analysts”.

I recently posted that 90% of what is written about Apple is Crap! but it seems it’s worse than that. Two recent articles make the point about just how bad reporting about Apple really is.

Categories
Apple Business & Marketing

90% of writing about Apple is Crap!

Over at The Mac Observer, John Martellaro writes what I’ve been wanting to say for a long time: almost everything written about Apple by “analysts” is either completely worthless because they know nothing; or is being written to manipulate the stock price.

Apple is not like other companies, which is why analysts et al get it wrong 90% of the time when they’re writing about Apple.

Categories
Apple Apple Pro Apps

Final Cut Pro X 10.0.6 Update

Final Cut Pro X 10.0.6 is probably the most feature-rich release since the original one. As well as the features Apple discussed at NAB  2011:

  • Multichannel Audio Editing Tools
  • Dual Viewers
  • MXF Plug-in Support, and
  • RED camera support

there’s more. Much more. Including a feature I wish they hadn’t put in and one I’m extremely pleased they did. I’m ecstatic that selective pasting of attributes is now an Final Cut Pro X feature, but I’m really annoyed that persistent In/Out points made it to this release. More on these later.

Categories
Apple The Business of Production

Is “Hollywood” ripe for disruption, or immune to it?

Last week Larry Jordan invited me on the Digital Production BuZZ to discuss two apparently conflicting articles:

Max Wessel on The Inevitable Disruption of Television and

Andrew Wallenstein on TV Studios too strong for Apple disruption. (Sorry about the Variety paywall.)

How to reconcile these seemingly contradictory reports?