http://blogs.hbr.org/cs/2012/10/using_analytics_to_predict_hollywood_blockbusters.html
Traditionally movies got greenlit on the “gut feeling” of some executive. After failures like John Carter from Mars perhaps it’s time to consider some modern, data-intensive methods instead. (I love big data and what it can tell us.)
Monetizing BitTorrent helps Australian newspaper keep down video costs
“Sydney Morning Herald publisher Fairfax was spooked by the escalating cost of licensing video for its new TV site. So now it’s adding cheaper content by legalising BitTorrent videos on producers’ behalf.”
An article at Yahoo News – Crowdsourcing goes to Hollywood as Amazon makes movies – reveals that Amazon are taking a different approach to greenlighting movies and TV shows than the traditional studios.
Amazon are taking a more data-driven approach to developing and proceeding with projects, relying heavily on testing:
While waiting for the delivery of an iPhone I’ve had the “joy” of experiencing both UPS customer service and Apple customer service over the same issue. First the facts:
http://blogs.hbr.org/cs/2012/08/the_inevitable_disruption_of_t.html
Television as we know it is not going away any time soon, but it is going to be disrupted at some time: all industries are.
But even the largest industries enter periods of transformation — think of once-dominant railroads, wired phone lines, the postal service. The fact of the matter is that periodically, technologies or business model innovations allow start-ups to enter industries offering services that are generally cheaper and more accessible, but of far lower quality. Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn’t afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). However, over time, these start-ups tend to invest in performance improvements in such a way that allows them to displace industry incumbents (the professionals who are cutting the proverbial cord in favor of Netflix, Hulu Plus, and Amazon Instant Video). This is the essence of what we call “disruptive innovation.” It’s transformed a number of industries and is starting to do the same in the world of television.
Read how Maxwell Wessell cut the cord and transformed his Television viewing.
Video Metadata Practices to Boost SEO http://t.co/gBng5lRG
Video metadata has been read by search engines for some time but now there are more options:
Did You Know That Professional Writing Is Dying And Only Taxing The Public To Pay Writers Can Save It
The Indie Ebook Scene Is Growing: Here’s Over 170 Authors Who’ve Sold More Than 50,000 Copies
In another one of those discussions about business models, the first post above stems from an article by Ewan Morrison,
RIAA Knows (But Tried To Hide) That Most ‘Unpaid’ Music Acquisition Comes From Offline Swapping http://t.co/g79CtPfy
The Role Of ‘Perceived Value’ In Music Is Small And Fading Fast http://t.co/l9RtFLsZ
The basic premise is that the power of “perceived value” can make charging for music a better proposition than giving it away for free, based largely on a comment from an indie artist. (Quote follows in the article)
After way too long, I needed to go to a dentist and followed a recommendation from a friend to go to Garo Adomian, D.D.S. on Alameda Ave in Burbank. The three lessons in marketing we can all be reminded of are: respect, communication and delight!