Time To Move Beyond ‘Sharing’ And ‘Stealing’ in the Debate over Content http://t.co/qHR4XBSY Neither term helps the discussion.
Category: Business & Marketing
I just got back from an early screening in LA for “Bully”, which is currently famous for the outrageous R rating from the MPAA. I’ll get back to the rating, but first a quick comment on the feature documentary.
Someone Forgot To Tell Reality That The Entertainment Industry Was Dying http://t.co/htUEeWBA
According to the Department of Labor statistics, employment in the entertainment industry has increased:
Someday, Writing Code Could Be As Common As Farming Or Factory Work http://t.co/iysOdDMI
Now, I’d want to take issue with the assumption that factory work or farming is that common as a career/employment these days – certainly not farming – but I think the point was rather that “Someday, writing code could require as few skills as farming or factory work”.
Top Photographer On Why He Doesn’t Care If His Stuff Is Pirated
From the article:
All of my stuff is pirated. Everything from my HDR Video Tutorial to eBooks to Apps. Fine. It’s all there on PirateBay and MegaUpload and all that stuff. Here are the reasons why I don’t mind:
What The Business Of Video Will Look Like In 2012 http://t.co/72GsqhBN
Of course all predictions are subject to change but Steven Rosenbaum takes a shot at it in this Fast Company article. Naturally Fast Company are going to be more focused on the business side, rather than production side, so no “large sensor” type predictions here instead the five predictions are below with my comments.
Filmmaker: BitTorrent Pirates Help Us Get More Exposure http://t.co/8ck2UbBn
To date I have never found a peer reviewed study (i.e. one that has some validity) that shows any harm from unauthorized distribution via bittorrent or other means. There are, however, many studies and examples that show a positive benefit from the publicity and promotion that happens when a project gets released onto a torrent tracker.
Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM
I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.
For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’s little that’s interesting.
It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.
Will ‘Arrested Development’ Be A Cost Center Or Profit Unit For Netflix? http://t.co/U47hnHCz
MediaPost asks a very good question about the likely profitability to Netflix of reviving Arrested Development, but ultimately Netflix, like cable companies before it, may fund a program that isn’t profitable directly, but indirectly contributes to the bottom line of the whole channel.  Mad Men on AMC is unlikely to be directly profitable for AMC but it raises the profile and perception of the network and is worthwhile as a result.
Let’s Get Serious — Branded Video Is About The Information http://t.co/e8ccL5qs
I think branded video – where a company or brand puts up all the production money in order to present their brand. Â This article from VideoInsider.com jumps from an “interesting” statistic, to examine what brands want, or need ,out of their investment in video.
Our research has shown that consumers are not typing brand names into Google to download commercials to their PCs. They’re searching for information. Through our research for a large electronics company, we learned that consumers weren’t searching for information about how to choose a camera, but were searching for information on how to use one to take pictures of babies, weddings, kids, etc. That insight was invaluable in crafting our branded online video strategy for the company, which focused on providing consumers with information on how to take the best pictures — using their brand of cameras, of course — rather than a commercial about which of their cameras consumers can buy.
Good statistics and background in the article.