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Business & Marketing Item of Interest

The Definitive Post On Why SOPA and Protect IP are Bad, Bad Ideas

The Definitive Post On Why SOPA And Protect IP Are Bad, Bad Ideas http://t.co/Gy2NCyL7

That main issue, we’re told over and over again, is “piracy” and specifically “rogue” websites. And, let’s be clear: infringement is a problem. But the question is what kind of problem is it? Much of the evidence suggests that it’s not an enforcement problem and it’s not a legal problem. Decades of evidence from around the globe all show the same thing: making copyright law or enforcement stricter does not work. It does not decrease infringement at all — and, quite frequently, leads to more infringement. That’s because the reason that there’s infringement in the first place is that consumers are being under-served. Historically, infringement has never been about “free,” but about indicating where the business models have not kept up with the technology.

Thus, the real issue is that this is a business model problem. As we’ve seen over and over and over again, those who embrace what the internet enables, have found themselves to be much better off than they were before. They’re able to build up larger fanbases, and to rely on various new platforms and services to make more money.

The real problem is that the studios and record labels still think of it as an analog world, and have never made the adjustment to digital business models where abundance is free!

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Business & Marketing Item of Interest

MPAA Costs Hollywood More Than US BitTorrent Piracy.

MPAA Costs Hollywood More Than US BitTorrent Piracy http://t.co/A67CYG6W Kind of silly exercise but it’s an interesting exercise!

Even TorrentFreak aren’t taking themselves seriously with this one, but by extrapolating how much more the MPAA studios would make if all the US BitTorrent traffic moved to NetFlix subscriptions, and comes to the conclusion:

Categories
Business & Marketing Item of Interest Monetizing

Congress seeks to tame the Internet.

Congress seeks to tame the Internet http://t.co/TxW4SJLf

A terrific article by Nancy Scola at Salon goes into detail why SOPA/PROTECT IP is such a bad idea for the Internet. I strongly recommend you read the whole article as it’s hard to excerpt just part, but I thought this was important:

When it comes to talking about SOPA, it is important to remember this: You can think that “intellectual property” infringement (not only of movies and music, but knockoff Nikes sold online) is bad for the American economy and still think the legislation is a disaster. Not only would the bill likely do little to address the problem of online content fraud and counterfeiting, but it takes aim at the core features of the Internet that have contributed a great deal to the American economy.

 

Categories
Business & Marketing Item of Interest Media Consumption

Sweet sanity: 75% of Americans say infringement files should be under $100.

Sweet sanity: 75% of Americans say infringement fines should be under $100 http://t.co/ftKhPLNA Now to get the message to Politicians

Frankly, when you can legitimately pay $7.50 a month for access to millions of tracks, the current statutory fine – up to $150,000 per instance – are way out of balance.  There are far worse things you can do – criminal acts – that incur less of a penalty.

Actually, one third of the respondents thought there should be no fine for what 70% of people apparently are already doing: downloading content that isn’t licensed to them.

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Business & Marketing

Production CONN 2011

One of the inevitable trends about trade shows is that the big show is slowly eroding away, while smaller regional shows – like Production CONN 2011, Createasphere, etc – are growing in influence and quality. 

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Business & Marketing Item of Interest The Business of Production

10 Signs Internet TV is Ready to Disrupt the Industry

10 Signs Internet TV is Ready to Disrupt the Industry http://t.co/OpURKa1o

The ten bullet points from Mark Suster’s talk at The Future of Television. There’s good detail in the text summary, and the full 10 minute talk is available on video.

1. The promise has been made for too long, People are cynical

2. The right factors are finally in place

3. YouTube is the new Comcast

4. The distributed ad platform enabled this industry to evolve

5. Internet TV is following the CLASSIC case of the “Innovator’s Dilemma”

6. Cable & Satellite packages will become music albums

7. Mass adoption of Internet video has already taken place

8. TV is the medium people prefer (whether we like it or not) –

9. Video is different than text. It requires unique, creative skills

10. This revolution is starting in Los Angeles.

 

Categories
Business & Marketing Item of Interest Media Consumption

This is How Apple Will Eventually Defeat DIRECT TV!

This is How Apple Will Eventually Defeat DIRECTV http://t.co/tjCVRNgP Bad technology compounded with a “don’t care” attitude.

Categories
Business & Marketing The Business of Production

SOPA/PROTECT IP must die to protect the MPAA/RIAA from themselves!

I’ve been trying to find a way to write about his appalling piece of legislation for some time, and I realized why it must be opposed.  It must be opposed to protect the film, television and music production businesses. To protect the future existence of the MPAA, RIAA and Record Labels.

But, you say, aren’t these the people buying off the politicians and forcing this Internet-destroying legislation through?

They are, but they have such an appalling track record of adapting to technology and knowing how that technology will benefit them, that they must be protected from themselves (and we need to be protected from the damage these bills would inflict on the Internet). I mean it quite seriously.  If Thomas Edison would have had his way, there would be no movie projectors as his business was in Kinescope booths.

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Business & Marketing Item of Interest

Without copyright art would not exist?

Without copyright art would not exist? http://t.co/TksxMjq

The arguments of the MPAA and RIAA reduced to the level of the absurdity that they are.

Categories
Business & Marketing Item of Interest Monetizing

Just How Rich Are These YouTube Stars?

Just How Rich Are These YouTube Stars? http://t.co/o0F6gIm

The rankings go from just over $100,000 a year up to $300,000 a year. Even for team productions that’s still a decent income from online video. And just like the traditional market, a few people are making good money, and a whole lot more people are making little to nothing from their online video efforts.

But at least it can be done, and young Lucas Cruikshank (a.k.a. “Fred”) with an estimated $149,000 income this year, probably doesn’t have to worry about college tuition fees, if he even wants to go to college.

In other news, Goodnight Burbank has secured a “real” TV deal with Mark Cuban’s HD Net. That’s in addition to the Hulu distribution that they’ve already had. Don’t know what sort of money is involved in the deal, but it’s a long way from the first Goodnight Burbank episodes.

Trivia item: My interview with Hayden Black on the Digital Production BuZZ in October 2007 was his first media interview about the show.