Categories
Business & Marketing Item of Interest

Someday, Writing Code Could Be As Common as Farming or Factory Work

Someday, Writing Code Could Be As Common As Farming Or Factory Work http://t.co/iysOdDMI

Now, I’d want to take issue with the assumption that factory work or farming is that common as a career/employment these days – certainly not farming – but I think the point was rather that “Someday, writing code could require as few skills as farming or factory work”.

Categories
Distribution Item of Interest

Apps Are Media

Apps Are Media http://t.co/8G8sFrcL

About 18 months back I started a blog post “Apps are the future of distribution” but beyond the title, didn’t really have my thinking clear enough to finish the post. Fast forward and now Erick Schonfeld expresses what I could not.

Categories
Business & Marketing Item of Interest

Top Photographer On Why He Doesn’t Care If His Stuff is Pirated.

Top Photographer On Why He Doesn’t Care If His Stuff Is Pirated

From the article:

All of my stuff is pirated. Everything from my HDR Video Tutorial to eBooks to Apps. Fine. It’s all there on PirateBay and MegaUpload and all that stuff. Here are the reasons why I don’t mind:

Categories
Business & Marketing Item of Interest

What The Business Of Video Will Look Like in 2012

What The Business Of Video Will Look Like In 2012 http://t.co/72GsqhBN

Of course all predictions are subject to change but Steven Rosenbaum takes a shot at it in this Fast Company article. Naturally Fast Company are going to be more focused on the business side, rather than production side, so no “large sensor” type predictions here instead the five predictions are below with my comments.

Categories
Item of Interest Media Consumption The Business of Production

The Death of Television

The Death of Television http://t.co/B7PGGnvk While many are writing about the imminent death of Television, Evan Shapiro has a much broader take:

Categories
Business & Marketing Distribution Item of Interest

Filmmaker: BitTorrent Pirates Help Us Get More Exposure

Filmmaker: BitTorrent Pirates Help Us Get More Exposure http://t.co/8ck2UbBn

To date I have never found a peer reviewed study (i.e. one that has some validity) that shows any harm from unauthorized distribution via bittorrent or other means. There are, however, many studies and examples that show a positive benefit from the publicity and promotion that happens when a project gets released onto a torrent tracker.

Categories
Distribution Item of Interest The Business of Production

Technology & Creativity to power TV Brands of the Future

Technology & Creativity to power TV Brands of the Future. http://t.co/he4wemLs

Since ultimately, it’s been brands that have financed Television from the first, I’ve long wondered why it’s taking them so long to realize they no longer need the middle man – the networks or channels – because they can take their message directly to the viewer. Mark Pesce set out the basic proposition in his 2005 article Piracy is Good? which sets out the basic Hyperdistribution philosophy: create the advertising content in conjunction with the program so it is sympathetic and integrated, then distribute it as widely and as far as you can, by whatever method works because the advertising message is integral to the program, and – presumably – targeting the same audience, avoiding the “irrelevant advertising” problem I have.

Categories
Business & Marketing Item of Interest Monetizing

Connecting With Fans Means More Than Talking about Your Latest Work

Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM

I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.

For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’s little that’s interesting.

It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.

Categories
Assisted Editing Item of Interest

Project Xto7 has been accepted into the App Store

Project Xto7 has been accepted into the App Store as Xto7 for Final Cut Pro (a clearer name). Our first App Store App of many I expect.

The subscript 2 was just too much for the app store – no provision to include it in the name, so we did a rethink. Smooth sailing into the store – approved in less than a week.

And there it is. Doesn’t show by search yet, but here’s the direct link:

Mac App Store – Xto7 for Final Cut Pro: http://itunes.apple.com/us/app/xto7-for-final-cut-pro/id487899517?ls=1&mt=12

Categories
Item of Interest The Business of Production

What is the future of the post house?

What is the future of the post house? Episode 39 of The Ternece and Philip Show. http://t.co/dXUREMzz

Starting with an article “Hollywood & the Job Crisis” that leads to be a discussion about constantly changing business model. Right now the model seems to be “how low can you go” which is ultimately self defeating. Where do you go from here? Talent and desire are what will sell. How did post houses get to this, and what will the future hold? What is your Unique Selling Proposition?