The Role Of ‘Perceived Value’ In Music Is Small And Fading Fast http://t.co/l9RtFLsZ
The basic premise is that the power of “perceived value” can make charging for music a better proposition than giving it away for free, based largely on a comment from an indie artist. (Quote follows in the article)
Copyright’s stakeholders don’t fit in a room and must include the public, by definition http://t.co/W16xWNZK
People like the MPAA’s Chris Dodds (who only opens his mouth on the topic to lie) and now Hollywood Super agent Arri Emmanuel want to sit down in a room with “the government” and “Silicon valley” to craft a “deal” on copyright. What they consistently miss is that every one of us has a stake in this: we’re consumers and producers of material. The group formerly known as the “audience” are no longer passive consumers of whatever  the metaphoric “Hollywood” wants to hand out.
Forget about ‘content management’–and focus on ‘audience development’ http://t.co/CsvtX391
Without an audience there is no monetization. Â The article points to five actions:
1. Manage across the many channels of distribution.
2. Adjust the focus from audience to individual.
3. Use abundant user data to know what works. Â Â
4. Make your systems look forward, not back.
5. Fully socialize your distribution. Â Â
Episode 45: The Post NAB Show http://t.co/j0vkytfp A new episode of The Terence and Philip Show
We went way, way over time so it’s a long show. If there was more time it would be edited down for content, so hit that fast forward button. We cover everything we can remember from NAB 2012.
Amanda Palmer And Steve Albini On ‘Piracy’: It Only Helps Musicians http://t.co/WBptNZZF Those actually making music weigh in.
Content’s Never Been a Profit Center,Why Should It Be Any Different Online? http://t.co/oJUx3r7y
Yes, viewers are moving online, but despite billions of connected devices out there, it’s unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn’t enough to fund online content.
For content to survive — let alone thrive — it needs to make economic sense.
That’s how the article starts and continues with a good analysis of why pre-roll and sponsorship may not be enough.
Well that’s interesting. We noticed that in Final Cut Pro X’s Import from Camera window that, not only was the built-in camera always visible (it’s a MacBook Pro) even with external devices mounted, so Greg hypothesized that it would ingest from multiple sources at the same time. This, of course, would be highly desirable on The Solar Odyssey, so I decided to test it.
The Terence and Philip Show Episode 44: The HPA Retreat – technology’s leading edge. http://t.co/mikrdyRD
Terence attended this year’s Hollywood Post Alliance retreat with the theme “Snowflake Workflows” and talks about the technologies that were previewed.
The things that stood out for Terry in the demo room: Sony’s Blu-ray archive solution to compete with LTO and $25,000 4K home projector;
There’s a side discussion how disruptive technologies often come out of the consumer divisions of the large conglomerates rather than their professional product division.
Terry then a panel where Disney discussed automating the diversity of outputs from master file (up to thousands of variations).
How does the combination of RAW and Lytro camera affect production? How much moves from production to post?
Terry also talks about the trends in production and consumption revealed at the HPA Retreat.
Back when I wrote for print magazines, one of the greatest challenges was writing an article to fit the constrained space. Writing the article was never the problem; whittling it down to the allotted word count took more time than the writing. Cutting away a little at a time to the absolute minimum that will convey the content.
Much like the constraint of a Haiku focuses on both simplicity and structure, the production choices I’ve had to make for Solar Odyssey are the paring down to absolute simplicity. Oh, and invent some new technology along the way!
Color me pleasantly surprised: http://t.co/ymWJMR2s hits $70 million in revenue http://t.co/GD9HQNir Awesome result, congrats Lynda & Bruce.
Just goes to show that delivering a product people want at a price they’re prepared to pay, is always good business.